Episode 10
Branding 101: Reviewing Essential Tips and Techniques
In this final episode, we'll review all the valuable insights from the past nine episodes. From defining your brand to cultivating a target audience, the importance of developing a well-defined personal brand that aligns with your business, setting consistent expectations for your clients, emphasizing the need to put your ideal clients at the forefront, tips on how to apply your brand identity ruthlessly, and consistently to create a lasting impression. As the ride comes to a complete stop, make sure you collect all your branding tips and insights on your way out.
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Transcript
Let's review everything that we've learned this season. We'll
Speaker:put all the information together into a nice little summary
Speaker:that you can easily consume. Your brand
Speaker:is all of the elements people experience that leave a lasting impression
Speaker:of your business. Your personal brand is the
Speaker:story people tell when you're not in the room, and you have control over
Speaker:that story. Having a well developed personal
Speaker:brand helps you build a better business brand. So if you don't know who
Speaker:you are, how can you possibly know who or what your business
Speaker:is? Personality assessments are a fabulous
Speaker:tool that can help you find the exact words to describe your brand
Speaker:and how you're different. You need to add
Speaker:your perspective and tone to really stand out and
Speaker:build that recognition. I encourage you to sprinkle
Speaker:in sprinkle in a little smidge of selective
Speaker:polarization so not ideal clients can self
Speaker:select out Brand your ideal clients feel more closely drawn
Speaker:in. Once you've developed your brand identity,
Speaker:I need you to apply it ruthlessly
Speaker:and consistently. Make sure the experience is the same
Speaker:everywhere that somebody encounters your Brand. Set
Speaker:amazing expectations for your clients so they know exactly what's going to happen
Speaker:and when, and nobody is ever confused what's going to happen
Speaker:when they push the button. And remember, as you
Speaker:continue to write and refine all of the messaging that
Speaker:surrounds your brand, that You're not the hero.
Speaker:They are. In the immortal words of Boyz II
Speaker:Men, we have come to the end of the road. I hope you enjoy
Speaker:the Five, and I hope you found this information valuable. Come on back for
Speaker:season 2. I'm gonna dig a lot deeper Minute to
Speaker:identifying and cultivating a target audience for you and
Speaker:your Brand. And as we pull into the gate, Please
Speaker:make sure you collect all of your belongings. Do not leave small children
Speaker:behind. Go forth and create a killer brand.
