Episode 1

The ABCs Of Branding: Identity, Audience, & Consistency

On this episode of The Five Minute Brand, host Robyn Sayles focuses on the importance of creating a personal brand that captures the attention of your target audience. It's not just about logos and designs, but about telling your story in a way that resonates with your audience. Robyn emphasizes that creating a clear brand identity, knowing your target audience, and maintaining brand consistency across touchpoints are vital for building brand recognition and trust. This episode will answer the question: 'What is a brand?'

Highlights:

  • The episode's question to be answered: "What is a brand?"
  • Anecdote about recognizing brands
  • Importance of a strong, recognizable brand for building a community
  • Definition of a brand as more than just a logo or product, but a feeling or impression left on the audience
  • Importance of creating an identity that resonates with the audience and stands out from the competition
  • The three things every brand needs: clear brand identity, target audience, and brand consistency
  • Discussion of starting at the beginning when talking about branding and the common movie trope of the mentor advising the protagonist to do so
  • Recognition that people often don't start at the beginning when talking about themselves or their brand and instead talk in roundabout ways

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Transcript
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It's time for the five minute brand, quick and dirty tips for

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creating a killer personal brand.

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This is not about logos and designs.

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This is about telling your story in a way that captures the attention of the

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people who are already looking for you.

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This is branding from the inside out.

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Here's your host, Robyn Sayles.

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One of my favorite movie tropes is the moment when the protagonist is

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asking the mentor where do I start?

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And the answer is always start at the beginning.

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And this is said as if it's some great wisdom that's being passed down.

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And I don't know about you, but I have a tendency to go, well, duh.

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But in reality, especially when we're trying to talk about ourselves

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or talk about our brand we have a tendency to not start at the beginning.

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We usually start somewhere in the middle, and then we talk in these roundabout ways.

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My grandmother used to say, going around the block to go next door.

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We make this stuff more complicated than it needs to be.

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So we start at the beginning with the question that I get asked most

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often, which is, what is a brand?

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imagine you are walking down a street and you see a shape of an

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apple with a little leaf on top.

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What's the first thing you think of?

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Most of you probably thought of Apple, the company, the

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ubiquitous phone and laptop brand

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But it's not just the Apple, it's the design of their products.

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It's the ads that they run.

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It's the feeling of being part of something.

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Now the Apple community will tell you that they feel like they're a

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part of a hip tech savvy community.

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And the non-Apple community will tell you it's a cult.

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Whether you're trying to build a community or a cult, a strong, easily recognizable,

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distinguishable brand is key to gathering your clients or gathering your flock.

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All jokes aside, That's what a brand is about.

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It is not just the logo.

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It's not just the product.

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It's a feeling.

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It's the impression that a company or a service leaves on you.

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It's the way the people or the product that you engage with makes you feel

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Those brands work as well as they do the Apples, the Coca-Colas of the world

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become those top recognizable brands because they tap into our emotions

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Yes, you need all of the verbal and visual elements of a good

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brand, but at the end of the day, It's the way you make people feel.

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That really cultivates a strong brand.

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It's about creating an identity that resonates with your audience,

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standing out from the competition and leaving a lasting impression.

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So before we get into some of the more nuanced topics of this season

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in this episode, I want you to know Three things that every brand needs,

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whether you're teeny, tiny or top of the world, you need a clear brand identity.

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That's the visual and verbal representation of your brand.

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It includes things like the logo, the color palette, the font

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choices, the brand messaging.

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A clear and consistent brand identity helps you stand out from

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your competition and makes it easy for customers to recognize

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and remember and find your brand.

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The second thing you need is a target audience.

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This is a hill I will die on.

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You need to know who your ideal customer is, what their needs and

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desires are, and how you or your brand can solve their problems.

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By understanding your target audience, you can create a brand that speaks directly

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to them and builds trust and loyalty.

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The third thing you need is brand consistency.

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One of the most heartbreaking things you can watch happen is you

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watch a client spend time and money crafting a truly personalized,

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customized, remarkable brand.

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And then the minute, the first.

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holiday rolls around, they immediately go and break their brand they use a

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different font or they use a different color, or they use images that don't

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support their overall brand message and they don't realize how much

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interference and friction that's causing.

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With their audience.

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So consistency really is key when it comes to branding.

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It needs to have a consistent look, a consistent feel, a consistent voice, and

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that needs to be across all channels and all touchpoints from your website, to your

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social media profiles, to your product and packaging and customer service.

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Consistency helps build brand recognition and trust, and it just

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makes it easier for your customers to connect with you and your brand.

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over the next nine episodes we're gonna talk about these elements and more.

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Until then, take note of the three things I mentioned in this episode,

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And I want you to rate yourself from one to 10.

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where would you rate yourself in terms of brand identity, target

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audience, and brand consistency.

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The Five Minute Brand is brought to you by Launching Your Success, not your average

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training because you're not average.

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Check out our innovative personal branding programs at

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launchingyoursuccess.com/brand.

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Notes from this episode and more can be found at 5minutebrand.com.

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About the Podcast

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Branding made fun-sized! Tune in for 5-minute nuggets of branding insights with Robyn Sayles.

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About your host

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Robyn Sayles

Brand Magician | Podcaster | Oddball | Unapologetically Enthusiastic

Hi, I'm Robyn. I'm the CEO/Founder of Launching Your Success. For 20 years, I worked in corporate training and sales for big ol' corporations. Now, I help ambitious folks launch the success of their content, teams, and projects using the power of a personal brand.

I specialize in working with creative entrepreneurs, polymaths, and misunderstood genius types that have struggled for years to explain exactly who they are and how they add value. I believe that everyone has an audience looking for their content. Let's figure out the exact words that will get their attention and let them know they've found you.