Personal vs Business Branding: What You Need to Know

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It's time for the Five Minute Brand, quick and dirty tips for

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creating a killer personal brand.

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This is not about logos and designs.

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This is about telling your story in a way that captures the attention of the

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people who are already looking for you.

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This is branding from the inside out.

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Here's your host, Robyn Sayles

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In episode one, I told you that your brand is more than just

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the verbal and visual elements.

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It's the mood, it's the feeling, it's the impression that your brand leaves behind.

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It cultivates a community around it that is instantly recognizable.

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Let's talk about the difference between that and a personal brand

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when it comes to your personal brand.

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That is the story that people tell about you when you're not in the room.

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What do people say about you when you're not in the room?

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The main difference between a personal brand and a business brand is focus

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with a personal brand that focuses on you as an individual, your unique

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skills, your personality with a business brand that focuses on the business as

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a whole, the products, the services.

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So let's say that you're the face of your business.

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Maybe you're a consultant, or an artist or a coach, your personal brand, the way

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that you present yourself, your values, your personality will have a big impact

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on how people perceive your business.

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Let's say you're a fitness coach with a personal brand that's all about

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positivity, motivation, and fun.

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People might associate those same values with your fitness business and be more

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likely to sign up for your classes and follow your programs if that's

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the vibe that they're looking for.

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So when it comes to your business brand, it's important to make sure that

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it aligns with your personal brand.

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That's where I see so much friction and burnout is because people build

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the businesses that they think they're supposed to build, and they build brands

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based on somebody else's formula or somebody else's idea, and it doesn't

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match with their personal brand.

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And so everything you do on behalf of your business feels fake.

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It feels like a lie, and you know it deep down inside, no matter how hard

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you try to believe it, and that is going to subconsciously come through.

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If you ever talked to someone and gone, mm, I don't buy it.

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Something's fishy, something's off, and then you choose not

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to do business with them.

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It's probably because the business brand that they're trying to cultivate, it's not

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in alignment with their personal brand.

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By staying true to your personal brand and values, you're gonna build trust

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and loyalty faster with your audience, and you're gonna create a much stronger

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and more memorable business brand.

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Now, of course.

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There can and should be differences between your truly personal

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brand and your business's brand.

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For example, you may be more casual and laid back in your personal life,

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but become a bit more professional in your business interactions,

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but the heart of the personality and the values remain the same.

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That's okay.

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The key is to find balance that works for you and your business.

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The key is to make sure that those stories are in alignment.

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They're working in concert with each other and not creating both audible and

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cognitive dissonance with this story that you're trying to tell and sell people on.

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The more to defined your personal brand is the easier it'll be to

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build a business and develop strategy that seamlessly blends them both.

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Now, at this point, you may be asking yourself, well, that's all

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great, Robyn, but how do I do that?

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How do I find the words to describe?

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My personal brand.

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I'm so glad you asked.

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Tune in to the next episode where we're going to dig into this more

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deeply and I'm gonna give you some valuable shortcuts in the meantime.

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I want you to take a few minutes to jot down where the overlap is between your

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personal brand and your business brand.

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What is the common thread that runs through each of them?

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what are the common themes between your personal brand and your business brand?

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Write those down because as you move through the rest of the episodes,

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you'll be able to go back and reference that and build off of that.

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I'll see you next episode.

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The Five Minute Brand is brought to you by Launching Your Success, not your average

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training because you're not average.

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Check out our innovative personal branding programs at

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launchingyoursuccess.com/brand.

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Notes from this episode and more can be found at 5minutebrand.com