Episode 3

Unpack Your Authentic Self: Using Personality Assessments for Personal Branding

In this episode of The Five Minute Brand, we explore the role of personality assessments in personal branding. Robyn shares how personal and business brand-building advice often focuses on being yourself, but how this can be challenging to do without guidance. She explains how personality assessments, such as Myers-Briggs Type Indicator (MBTI), DISC, Strengths Finder, and the Fascination Test, can help individuals identify the language to describe themselves and their value.

  • Tips on being yourself in building your personal brand authentically
  • The role of personality assessments in pinpointing language to describe oneself and their value
  • Popular personality assessments, including Myers-Briggs Type Indicator (MBTI), DISC, Strengths Finder, and the Fascination Test
  • Choosing the right assessment to help tell a brand's story
  • Understanding that personality assessments are just starting point, not be relied on entirely

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Transcript
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It's time for the five minute brand, quick and dirty tips for

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creating a killer personal brand.

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This is not about logos and designs.

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This is about telling your story in a way that captures the attention of the

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people who are already looking for you.

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This is branding from the inside out.

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Here's your host, Robyn Sayles.

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If you were to Google how to build a personal brand or how to add

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personality to a business brand, you're gonna find a lot of advice that tells

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you things like just be yourself.

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Just be yourself, be you.

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Be authentic.

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And you might look at those answers and go, yeah, but how?

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How the heck do I do that?

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If I knew how to authentically explain?

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Who I am and how I add value, I wouldn't be freaking Googling

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how to build a personal brand.

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my friend, the answer that is going to help you tremendously

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is personality assessments.

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And you may chuckle, and you may think they're garbage and

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some of them are quite frankly.

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But personality assessments can help you find the language to describe

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you, to describe your value.

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But Robyn, which one should I use?

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I am so glad you asked.

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And the answer is, it depends.

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It depends on what story you are trying to tell with your brand.

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Let me give you a couple of examples.

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The Myers-Briggs type indicator or M B T I is one of the most commonly used ones.

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It is psychology based.

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There's been some research debunking it a little bit.

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And I think that's merely because it tries to break humans down

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into boxes that are too simple.

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We are not that simple.

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Humans are more complicated, but sometimes you just need the

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simple language to start with.

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And so for many brands, businesses, companies trying to build a team,

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M B T I is a great starting place.

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often used for team building, leadership development, and career counseling.

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if your personal or business brand is focused around things adjacent

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to those topics, then that's gonna be a good personality assessment

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that you could pull language from.

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Another one that's used out there abundantly is called DISC.

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D I S C DISC is a set of behavioral styles, often used for communication,

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training sales or customer service because they help clue us in on.

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Behavioral styles of the people that we're working with selling to or trying

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to help if you are very sales based or need to quickly and effectively

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communicate with a wide swath of people, disk is a really good one to start

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with and to pull some language from.

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Another one that's out there.

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This is more for the corporate peeps that would be strengths,

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finders, strengths finder.

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I always wanna put a s at the end.

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Strength finder is probably the more robust of the three.

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really tailored to career development.

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coaching and facilitation.

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If you're in anything adjacent to career coaching or facilitation, strength finder

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is going to be a helpful tool for you to pull language from that will help

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you explain to the people who need you.

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What it is that you do and how it is that you do it.

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And that's my recommendation for these.

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You don't use the language exactly.

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You don't base your whole personality brand in existence

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around these personality assessments.

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They're a starting point.

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They give you language that you can use and jump off from and tweak and

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refine until you find the perfect language for you and your brand.

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My favorite one, and it's the one that I use with most of my clients

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and most of the teams that I work with is called the Fascination Advantage.

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Now the Fascination Test is rooted in science and branding, and it specifically

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has a focus on communication, it's going to identify the qualities that

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make you fascinating to others and tell you how to talk about those things.

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whatever your strengths are, the fascination test is gonna help you

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identify them and then give you the language to talk about it in a way

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that helps other people understand exactly what they're gonna get

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from you and from working with you.

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It is like the most.

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Epic cheat sheet When it comes to building a personal brand or injecting

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your personality into your brand and making sure that it's truly

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authentic and captivating and not hard, it's sometimes so hard to figure

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out how to talk about ourselves.

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And if you don't have the ability to hire a professional like me, these

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personality assessments can be a huge leg up in helping you find the language

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to communicate and advocate and build a brand.

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That really showcases you and your talents and your value.

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So I will provide links to all of these in the show notes.

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And again, no matter which one you use, they provide the language that

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you can start building a brand off of and they will jumpstart you towards

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crafting a brand that is uniquely you.

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The five Minute brand is brought to you by launching your success, not your average

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training because you're not average.

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Check out our innovative personal branding programs at launchingyoursuccess.com/brand

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Notes from this episode and more can be found at 5minutebrand.com.

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About your host

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Robyn Sayles

Brand Magician | Podcaster | Oddball | Unapologetically Enthusiastic

Hi, I'm Robyn. I'm the CEO/Founder of Launching Your Success. For 20 years, I worked in corporate training and sales for big ol' corporations. Now, I help ambitious folks launch the success of their content, teams, and projects using the power of a personal brand.

I specialize in working with creative entrepreneurs, polymaths, and misunderstood genius types that have struggled for years to explain exactly who they are and how they add value. I believe that everyone has an audience looking for their content. Let's figure out the exact words that will get their attention and let them know they've found you.